Looking to subcontract a software project or maybe having doubts that you will receive poor quality of the coding performed? Then another concern could possibly be with the actual delivery or keeping deadlines? Those are the objections we hear the most often from our potential customers. Fortunately, there's a couple of precautions you can take to help smoothen the cooperation with an outside software development agency.
You can't fully understand Lean Startup if you don't have a deep understanding of Disruptive Innovation. It's a a term coined by Clayton M. Christensen in his famous book "Innovator's Dillema". The book goes to extraordinarily deep levels to explain how Disruptive Innovation emerges, how it redefines market realities and what it means for both: established companies as well as attackers / startups. Let me explain how this relates to Lean Startup.
The rapid development of technology is disrupting industries one-by-one at an unprecedented pace. The expected time a company stays in the S&P 500 index has dropped from over 70 years in the 1920's to just 15 years today!
Lean Startup is a collection of practices - mainly for startups - that want to create and roll-out a new product to the market. It puts emphasis on learning about your target customers, their needs and the market. It favors learning over the engineering art or brilliance of the founder's idea. It aims to verify the critical assumptions of a business plan as quickly and as cheaply as possible.