The Power
of UX/UI Design
in Today's Market
In today's digital age, UX/UI design is the key to unlocking business success. The impact of well-designed websites, apps, and digital products on customer engagement and financial prosperity cannot be overstated.
To thrive, your business must deliver seamless experiences tailored to your users' needs. After all, customer loyalty is the make-or-break factor in achieving true success.
Imagine this: users quickly lose interest in confusing or lackluster designs. They demand intuitive experiences that make their lives easier and more enjoyable.
By investing in UX/UI design, you're investing in the very foundation of your success. It builds trust and satisfaction, and fosters repeat business while driving revenue and customer retention.
But here's the real game-changer: UX/UI design sets you apart from your competitors. It helps you stand out, attract and retain customers, and achieve long-term success in today's cutthroat marketplace.
Now, picture the possibilities when the numbers come into play:
✔ Expedia's website overhaul in 2012 generated an impressive 12% boost in profits, demonstrating the direct impact on your bottom line.
✔ IBM's website redesign in 2013 delivered a jaw-dropping 400% increase in conversions, proving the transformative power of UX/UI design.
✔ Airbnb's mobile app transformation in 2014 sparked a 14% surge in bookings, showcasing the untapped potential of user-friendly design.
And then there's Hulu's interface revamp in 2017, which drove an astonishing 12% increase in engagement and a mind-boggling 48% rise in program completion rates.
These numbers don't lie. They underscore the tangible impact UX/UI design can have on your business's performance and growth potential.
It's time to seize the opportunity
and make UX/UI design a top priority.
Our Approach to Delivering
UX/UI Services
At Evojam, we take a client-centric approach to deliver exceptional UX/UI services. Here's how we work closely with you to achieve your goals and create outstanding user experiences:
Understanding Your Goals:
We dive into your objectives and target audience. This helps us tailor the UX/UI design to your business goals and user needs.
Crafting a Design Plan:
Based on research findings, we create a clear roadmap. It includes timelines, user personas, wireframes, prototypes, and design specifications
Conducting In-Depth Research:
We dig deep to understand user desires and behaviour. Our research uncovers insights that drive engagement and satisfaction.
Collaborating for Success:
We value your input throughout the design process. Regular meetings and feedback sessions ensure we're on track to meet your expectations.
By collaborating closely with you, we ensure that the final UX/UI design is not only visually stunning but also functional and user-friendly. Our approach embraces transparency, open communication, and a deep partnership to deliver the results you desire.
Our Collaborative
UX/UI Design Process
Research and Analysis / UX Audit
Planning
and Strategy
Information
Architecture
Wireframing
Prototyping
Visual Design
Testing
and Iteration
Implementation
Discover Our
UX/UI Services
At Evojam, we offer a range of expert UX/UI services designed to elevate your digital presence and drive tangible results. Discover how our services can transform your business:
UX Audits: Unveiling Enhancement Opportunities
We analyze user data and conduct comprehensive reviews to optimize performance, meet user expectations, and enhance the overall user experience.
Our usability and user experience audits include:
Heuristic Evaluation
Usability Testing
Content Audit
Conversion Rate Optimization Audit
Accessibility Audit
Technical Audit
Wireframing: Streamlining Clarity and Collaboration
Our wireframing services bring your vision to life. By providing a visual blueprint, we clarify project scope, simplify design iterations, and foster seamless collaboration between developers, designers, and stakeholders.
Benefits of wireframing include:
Clarifying project scope
Assisting in functionality testing
Simplifying design iterations
Reducing development costs
Prototyping:
Accelerating Development
and Engagement
Experience faster development cycles and increased engagement with our prototyping services. Our interactive representations bring your product to life, fostering better communication, collaboration, and user-centred design.
Benefits of prototyping include:
Reducing development costs
Saving time in the design process
Enhancing communication and collaboration
Boosting user engagement
Visual (UI) Design: Crafting Memorable Brand Experiences
Make a lasting impression with our captivating visual design. We create cohesive and visually appealing elements that resonate with customers, set you apart from competitors, and effectively communicate your brand's value.
Benefits of visual design include:
Establishing a memorable brand image
Supporting effective marketing campaigns
Attracting and engaging potential customers
Communicating product features and benefits effectively
User Testing: Ensuring Seamless
User Experiences
Enhance user satisfaction and save costs with our user testing services. By identifying usability issues early on, we ensure your product meets user needs, strengthens your brand image, and boosts conversion rates.
Benefits of user testing include:
Identifying usability issues early on
Enhancing user satisfaction
Saving development costs
Improving brand image
Increasing conversion rates
Real-World Success
with Evojam's UX/UI Services
Case Study:
Kompas Inwestycji — Platform Redesign
CLIENT:
Investment database company specialising in the construction industry
TOOLS:
Figma, Adobe Illustrator, Miro
METHODS USED:
User interviews, Wireframing, UI design, prototyping
OUR GOAL:
Revamp a platform that underwent multiple unsuccessful iterations, failing to meet the client's expectations or cater to the needs of users, particularly those with limited internet proficiency. The aim is to create an intuitive and user-friendly solution that is accessible to everyone.
DESIGN CHALLENGE:
Apply UX principles to redesign the Kompas Inwestycji platform, ensuring it adequately addresses user needs while enhancing the user interface for a stylish and modern appearance.
MAIN PROBLEMS TO SOLVE
Rectifying the self-registration process to accommodate the diverse range of registration/login scenarios accurately.
Establishing a connection between visually and functionally distinct parallel platform versions, currently unable to merge them into a unified solution.
Crafting a seamless experience for users with varying profiles, enabling them to easily discover and connect with each other to fulfil the platform's intended purpose.
UX/UI Audit
When we examined Kompas Inwestycji, we found that its colour palette, while unique in its industry, needed an update for a more modern look and better contrast. To speed up the design and development process, we used the Ant Design System as a foundation for reusable components. However, we made significant customisations to keep the UI design original.
During our audit, we discovered various UX issues in the existing modules, as well as logical inconsistencies. We also identified numerous improvements that could be made to the designs, aiming to create a more enjoyable and user-friendly experience for everyone involved.
Collaboration with the Client
We maintained constant communication with the client through different channels, including one-on-one and group meetings online, comments in Figma and Miro, as well as phone calls. This iterative process allowed us to go through multiple versions of each module, ensuring the final outcome met the satisfaction of all stakeholders.
Close cooperation between the design team and developers was essential. Given time and budget limitations, we prioritised working smart and efficiently to bring the new designs to life within a timeframe of just over six months.
Final Designs
In the beginning of May 2023, we launched the new Kompas Inwestycji platform, which we fondly named Kompas Inwestycji. While the initial release marked a significant milestone, our efforts continue as we work on subsequent modules and the integration of the old and new Kompas into a unified solution.
Connect with Us
to Start Transforming
Your User Experience
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