Each idea is worth little until it becomes a reality.

Converting an idea into a reality requires proper planning, experimentation, and discipline. You might skip some of the steps, but only a consistent, iterative process will produce positive results over time.

This framework is about data — your most potent weapon when introducing new ideas. Get inspired by a scientific process and obtain data that can guide your decisions and help you influence stakeholders.

One of the concepts popular in product management is the build-measure-learn loop presented in the Lean Startup by Eric Ries. It embodies the iterative process and talks about the best ways to experiment and learn. The framework I present in this article was inspired by that approach, among other frameworks, i.e. Design Thinking.