How can we build a valuable piece of software without understanding who will use it and for what purpose?

The majority of project failures in the software industry stem from the lack of such understanding. All assumptions made during the project planning, no matter how complex and insightful they are, mean nothing as long as you don’t confront them with the actual end-user needs.

How to prevent it from happening? How can you know what direction you should be going?

Find the answer to these questions in the article!